7MS #307: Writing Security-Focused Radio Commercials

Below are show notes for an episode of the 7 Minute Security podcast, a weekly podcast I publish that focuses on topics such as penetration testing, network configuration, blue-teaming and career advice. I welcome you to subscribe in your favorite podcast app so you don't miss an episode!

Intro

Hey, so this week I am without my main machine - thus no jingle or "jungle boogie" intro music. Feels weird. Feels real weird.

Anyway, ya know how I teased last week that 7MS could possibly be coming to a radio station near you? Well I think it's more of a probability than a possibility at this point!

I met with a radio exec a few weeks ago and we talked about:

  • Lots of people still listen to the radio (who knew?)
  • Creating a "security minute" spot that would lead to a commercial about 7MS
  • How to write a good commercial "hook"
  • It's difficult to write a 60-second commercial!
  • Targeted advertising at churches, which is an under-served market when it comes to infosec
  • Writing a new (shortened) 7MS jingle

More on this today on 7MS!

Audio